FMP Concept; 1 Year of Culture

In celebration of GFW’s 25 Year Anniversary, I plan to launch a blog series, written by fashion students and graduates who are interested in fashion and cultural writing. The blog will have the same aim as GFW but will focus on showcasing new talent in fashion writing rather than design.

The series will explore the fashion, art and music of every decade of the 20th century, decade by decade with articles being written month by month across the year. The blog will explore fashion and cultural history from 1900 to today and will focus on the influence of fashion, art, music, writing and theatre on each other and the culture of the decade.

The series will feature as part of GFW’s current blog on their website, beginning in July 2016 and a new article will appear every week. Each article will be written by a different individual who has a passion for fashion blogging and will provide them with the opportunity to have their works published to be read by the fashion industry, hopefully then leading to job opportunities, bridging the gap between graduation and employment for fashion writers.

For visitors to the GFW website, the blog series, titled ‘1 Year of Culture’, will enlighten and educate readers on the impact of fashion and the arts on the culture of each decade. The blog will provide a cultural background for each decade in the century past and each article should provide the writer’s personalised insight, developing connections between the fashion, art and musical creative trifecta of their chosen era.

Every month of the year will focus on a different decade, beginning with the 1900’s and sequentially moving through the twentieth century towards the current day. The website will promote, in advance, the four pieces to be covered that month, which will each have a different focus. The choice of topic will be mainly at the discretion of the writer but will fit with their chosen focus area. These focus areas will be: Iconic outfits and looks; an interview; a review; and the legacy of that decade.

The blog will give graduates and students a springboard into their desired career and will establish a link between the students, their writing and the fashion industry. This platform for self-promotion, endorsed by GFW, will help to create professional networks.

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